6 Steps To A Better Business Plan
Nationally about 3% of agents create 20 or more transactions a year, yet at JPAR nearly, 8% of our agents create 20 or more transactions. Why is that?
Better planning that leads to better execution.
So, what are the secrets of those highly productive agents?
- They don’t wait. They start business planning in October. Face it, residential real estate typically runs in 90-day cycles. If you wait until December to look at your 2019 business plan, the first quarter of 2019 will already be set, done and all but over.
- They are very CLEAR on their WHY, their VISION, and their unique selling proposition… the one thing that differentiates them from all others.
- They rely on more than one source of leads. With a mindset of “always be testing” they have tried and failed, yet over time have created at least 4 different sources of leads.
- They understand the source and cost of all leads… which ones convert, and which ones don’t.
- They understand that trying harder simply doesn’t work. So, they don’t expect to do the same thing and get a different result. You might want to read YOU SQUARED by Dallas based business coach Price Pritchett.
- They break everything down to the simplest terms. A daily number and a daily activity.
Bonus secret? Those highly productive agents that are crushing their goals have surrounded themselves with a mastermind group that meets consistently to discuss the business plan, execution, challenge assumptions and holds each other accountable.
So, there you have it, 6 steps to a better business plan and one killer bonus secret. What will you do to up your business planning game this week?
Looking for business planning templates? Reach out to us via www.exceedingexpectations.info
Coaching? Take us up on a free coaching consult to see if coaching is right for you: www.jparcoaching.com
#WinTheDay
Episode 30: Success From Scratch
THE Consumer Credit Expert Doc Compton is my guest this week on Success From Scratch.
Doc is passionate about consumer advocacy. He talks about his book Credit Read In 5 Simple Steps and how it can help consumers, agents and anyone looking to make any type of major finance purchase.
Watch today’s episode and learn more about your credit.
“You’ve got to know, you’ve got to educate yourself and there’s a number of ways to do that.”
– Doc Compton, Consumer Credit Expert
Episode 29: Success From Scratch
Kristine Edens and Nita Advani our my guest this week on Success From Scratch. Both are newer agents to the industry who share how having a mentor was critical to their success. Kristine and Nita each have different approaches to the market, yet both explain how an experienced mentor – who helped them build confidence – enabled them to achieve their first transactions in less than 90 days.
“Don’t look back and say I should have.” – Nita Advani, JP and Associates REALTORS®
“Just keep moving forward.” -Kristine Edens, JP and Associates REALTORS®
Need a coach? Take advantage of our free consult at JPARCoaching.com
6 Guidelines For Business Transformation
We are on a mission… a mission to create the most productive brokerage network in the world. That requires transformation… I was thinking, wouldn’t it be cool if it was as easy as the type of transformation Clark Kent goes through when he becomes Superman, or when Diana became Wonder Woman?
Here’s what I know, to achieve all of our dreams some type of transformation is required. And unless you are blessed with superpowers, transformations don’t happen in isolation. If you’re stuck, get in a small group. If you’re on track get in a small group. If you’re crushing it I suspect you’re already in a small group. None of us will transform without the power of being in a like-minded mastermind group where you can share, discuss, challenge and get some accountability.
Consider starting or joining a group this week. Don’t know what to discuss? Consider these possible themes:
Possible Topics:
6 guidelines for business transformation. 1. Let the consumer drive your direction; 2. Decide what type of transformation you need; 3. How to involve your team, vendors and support network; 4. How to say NO to the comfort zone; 5. Being open, listen to others and be prepared to change as conditions dictate and 6. Best practices to never stop… never stop with a continuous improvement mindset (make it better, make it better, always make it better).
Possible Topic:
The JPAR quarterly review or business planning templates and how you plan to close the year strong, fully prepared for 2019.
Possible Topic About Marketing:
As you think about closing the year strong and starting the year fast I’d ask you to consider content-based marketing.
Content-based marketing is about marketing your real estate services based on the consumers intent to engage.
Marketing to the consumer’s intent is expected to produce a better ROI over more traditional methods, mostly due to specific targeting and higher quality responses.
One idea you could execute would be white papers that you hire out Fiverr or write yourself along with an associated “push and target” distribution campaign to drive leads. Examples:
4 reasons to sell and buy in Flower Mound
6 ways to increase the value of your home in Frisco
7 things I bet your real estate agent never taught you about Austin real estate market
Many social media companies allow you to target a likely seller or buyer by way of geographic area (ex. 10 mile radius from a property), age (ex. 35-50), income (ex. at least $50,000 and less than $80,000), and even credit score (cool, right?). And others like SmartZip offer predictive intent based tools for the modern real estate agent.
So there you have it – at least 3 major topics to get started on in your small group. When will you begin?
Episode 28: Success From Scratch
Gabe Abshire, CEO of Utility Concierge is our guest this week on success from scratch. Gabe shares his “EOS,” the entrepreneurial operating system where the concept is based on each successful business having a visionary and an implementer. Or in real estate, a team leader and an operator. Gabe shares his secrets for success and how those can apply to your real estate practice. He also shares the value proposition of Utility Concierge and how that can add value to you and your clients.
“We want to make it simple. We provide a one-stop shop for your clients’ utilities needs to make the moving experience smoother.”
– Gabe Abshire, CEO of Utility Concierge
Need a coach that can help you build your EOS? Get free consult at www.travisrobertson.com/jpar